Helena Rubinstein Mascara anniversary

Helena Rubinstein Mascara anniversary

If it was to remain one accessory beauty in our kit, it would be him: a mascara. This tool that we all love to love, let’s face it. But did you know that it is Helena Rubinstein that we owe this revolution? Indeed, it is she who, in 1939, invented the first waterproof formula before giving birth in 1958 to the first mascara tube. Reference side view.

That is why today we love her eyes closed on the Lash Queen Celebration, new interpretation of the essential Lash Queen edited specifically for the 110 years of the brand!

More feats beauty -volume custom module that environ-formula of this mascara birthday was enriched with real gold particles and ultra-reflective pearls. Meanwhile the tube is completely covered in gold glitter painted. No, you’re not dreaming. More than just makeup, it’s jewelry.

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