With the brand Fujifilm combine most existing one – photos and film roles. That launched the Beauty & Health Division of Fuji film and an anti-aging skin care line, but again: With the experience of more than 70 years of collagen and antioxidant research is the “Masters of Light” in the development of new skin care line ASTALIFT a scientific breakthrough:
Because collagen is not only a fundamental component of films, it is also a major component of the skin. ASTALIFT is the first complete skin care line with an active ingredient complex of Pico-collages, collages and other types of ceramide and astaxanthin, an ingredient found in seaweed, the strongest natural protection against free radicals offers.
Tions with new micronization technology, the active ingredients reach targeted in the cells. With 12 products and a new anti-aging skin care concept the Japanese premium brand ASTALIFT is now also in Germany at the start. ASTALIFT is from 18 June 2012 in the online shop under ASTALIFT and will be available from summer in selective perfumery trade.
New inside as astaxanthin, a natural antioxidant, this is up to 1,000 times more effective than coenzyme Q10. Astaxanthin is a unique ingredient, its use in skin care Fujifilm has optimized many years of research. The extensive knowledge comes from a database of more than 4,000 anti-oxidants.
Astaxanthin has been shown to be exceptionally beneficial for the skin’s structure, it prevents and counteracts the effects of oxidation on the skin against harmful active: wrinkles, sagging, age-related pigmentation. Astaxanthin repairs the skin barrier, preventing moisture loss.
Research Focus: Collagen: The Astalift line includes a combination of collagens, which supply the skin and extensive aufbauen. Die scientists from Fujifilm are working since 1934 with collages, now this knowledge is also used in skin care.
Astalift consists of soluble, permeable collagen and collagen-Pico. Together these collagens bind moisture to penetrate deeply into the skin and stimulate the skin’s own collagen production.
Why is this drug is then not used by other skin care brands?
Astaxanthin is known to be highly effective antioxidant, but it is very volatile, and it is difficult to incorporate it into products so as to maintain its beneficial effects remain.
Fujifilm has applied its expertise in the micronization tions technology to incorporate astaxanthin into microparticles, through which it can penetrate deeper into the skin and also retains its effectiveness.
Patented innovation: micronization technology TIONS: After decades of research and development, the Fujifilm Beauty & Health Laboratory, the “infinitesimal technology” – implement – a technology of the tiniest particles.