Unexpected fragrance, Zen comes from the conjunction of two seemingly opposite worlds: that of the most rigorous and the Japanese tradition of the nation’s most advanced cutting edge of the rising sun.
This contradiction is the force and energy behind Zen, to free this world of tradition and leave meditation and evolve, go outside, rattling the feelings and inviting a new path, that of emotion … Zen a traditional perfume with a strong contrasts of modernity. The selected notes are bright, fresh, clean and very feminine, while elegant, refined, with a strong aura of luxury and sensitivity.
The success of Shiseido perfumes
The small pharmacy Arinobu (Yushin) opened in Tokyo Fukuhara is present in 68 countries, employs more than 26,300 employees and has a total of 106 companies. Cosmetic brands such emblematic Carita, Decleor, Nars, Issey Miyake perfumes, Jean Paul Gaultier, Narciso Rodriguez, and so on. Are part of Shiseido Group.
Over 130 years later, the values on which its founder, Arinobu Fukuhara founded the brand, still in force today, with more than 1000 researchers working for the Group, a budget of 16.5 billion yen in research and development (about 3% of consolidated net sales), 1981 active patent and a single objective: the combination of tradition, respect, comfort and advanced technology to achieve effective results and the perfect balance between body and spirit.
It has 15 factories (4 in Japan and 11 outside), and 7 research centers located throughout the world, including the Cutaneous Biology Research Center, in collaboration with the Massachusetts General Hospital and Harvard Medical School in United Kingdom and the Yokohama Research Center in Japan.