While the singer announced last week, launching a fashion line called “Truth or Dare by Madonna,” the queen of pop also will market its first fragrance of the same name.
The giant Coty Prestige has announced Friday, November 4, the signing of an agreement with MG Icon LLC, a company owned by Madonna, Guy Oseary and Iconix Brand Group to launch the first fragrance of the pop icon. Called “Truth or Dare by Madonna,” this new floral fragrance will be sold exclusively at Macy’s stores in the United States in April 2012 and a month later in the rest of the world.
“I’ve always been obsessed with the world of perfumery. For years I wanted to create something personal, that other people could also wear. Something honest, but also bold hence the name ” Truth or Dare “(American version of” Truth or Dare “), Madonna says in a statement.
The first perfume of the singer, available in body lotion and shower gel, will be available in May around the world. Individuals will be able to get it at prices ranging from € 35 (30ml spray) and € 62 (75ml spray).
The singer Madonna announced yesterday, Thursday, November 3, launching a fashion line dedicated to 27-50 years. Also called “Truth or Dare by Madonna,” this collection will offer, initially, bags, accessories and shoes.