Description:

A shock campaign will be conducted by the brand Lush Cosmetics from September 26 to October 1 to fight against force-feeding geese and ducks. Enclose a brand of its employees in a cage time a day and it will be forced to be stuffed. To finance his campaign teaches propose a new facial cleanser called “Fo Gras.”


As we approach the holiday season, the company Lush Cosmetics, in partnership with the L214, from the field to point the finger at the practice of gavage, carried out on the ducks and geese to produce foie gras. All Lush shops in France and Belgium launch, from September 26 to October 1 next, a campaign clash with employees of the sign in a cage, to educate the public about the “cruelty of forced overfeeding.”

To inform its customers about the force feeding of birds, Lush
Cosmetics has asked an employee to be locked in a cage time a day.

This one will be forced to be stuffed. A strong image to denounce the way foie gras is produced.

The company will also offer for sale a new facial cleanser , called “Fo Gras.” Available from € 9.95 to 100 grams, this new beauty product will allow the association to fund his campaign L214 “Stop Cramming.” The profits from the sale will be donated to him.

“Force-feeding is a violation of regulations and the most basic principles of animal welfare. Force-feeding is forbidden on the grounds of cruelty, in most countries of the European Union “, said Lush Cosmetics.